Technology adoption is a term that refers to the acceptance, integration and the use of new technology in society. The process follows several stages, usually categorised by the groups of people who use that technology;

  • Innovators
  • Early Adapters
  • Early Majority
  • Late Majority
  • Laggard

In the early 2000’s social media started with a younger audience. The people who used social media initially were Innovators and Early Adopters. But as time passed, more people adopted to this as the demographic increased.

Older generation of parents and grandparents started to use social media. They are Late majority and Laggards. This meant social media…


In many companies, especially older enterprise companies, the Product Manager role has a bad reputation. What too often happens is that the company takes people from other organizational roles (often Project Management or Business Analyst) and say we are moving to Agile, and we don’t need Project Managers or Business Analysts anymore, so we need you to be a Product Manager.

In my opinion, a Product Manager needs to be among the strongest talent in the company. If the Product Manager doesn’t have the technical sophistication, doesn’t have Business savvy, doesn’t have credibility with the key executives, don’t have deep…


“ I don’t always test my code, but when I do, I do it in Production”

I’ve heard this too many times. And every time, I hear clanging bells. No, not the kind of bells at churches or temples. More like the ones at the fire brigade.

Yes, we know that technology is evolving at lighting speed and the time to market keeps tightening its girdle. Stakeholders want teams to release robust and reliable deliveries as soon possible. For some teams this means testing their application directly in production.

For some, this approach may work. …

Yusra Marikkar

Turning small talk into medium talk

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